Utsav Blogs

Our Blogs are published on weekly basis. Using blogs, we intend to remain connected with all the family members of our residents and the entire ecosystem of senior care globally. The goal is to discuss macro trends in Senior Care that is shaping our industry, highlight challenges and exchange knowledge wherever possible. We invite you all to read the blogs, comment where applicable and interact with the writers freely. We all can learn and improve.

Hidden Costs of Ageing at Home: A Perspective on Senior Independence

Hidden Costs of Ageing at Home: A Perspective on Senior Independence

 

By Saurabh Desai, Co-Founder of Utsavcare Assisted Living

In our previous series, Navigating India's Senior Care Landscape, we explored the diverse landscape of senior care providers in India, from real estate-focused communities to healthcare-centric models. Now, let's turn inward to a choice many families face: whether to remain in the family home.

As someone deeply involved in geriatric psychology and elder care, I've observed that this decision, while comforting, often masks the emotional, physical, and mental strains that build over time. This series uncovers those hidden costs through relatable stories, grounded in psychological insights. We'll examine the problems, demonstrate how structured support in professional facilities can address them, and leave you with questions to consider about your own circumstances.

 

The goal is to increase awareness of the services and infrastructure seniors need, such as 24/7 assistance, social programs, and maintenance support, without assuming that home is always the best place. I will try to engage you with a simple scenario: Is true independence found in familiarity, or in environments designed to meet evolving needs?

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Navigating India's Senior Care Landscape: A Guide for Thoughtful Choices

Navigating India's Senior Care Landscape: A Guide for Thoughtful Choices

By Saurabh Desai, Co-Founder of Utsavcare Assisted Living

As the founder of Utsavcare, I've spent a good time in the world of senior care, witnessing firsthand how India's ageing population is reshaping our society. With our elders projected to number over 300 million by 2050, the scope of senior care is expanding. It is valued at around USD 25.7 billion in 2025 and expected to grow to USD 42.2 billion by 2032. Yet, amidst this growth, choosing the right option can feel overwhelming. This blog series is my way of sharing insights from the supply side—the players shaping this market—to help you, as a senior or family member, reflect on what truly fits your life.

We'll explore six main types of providers: Real Estate Players, Healthcare Providers, NGOs and CSR-driven organisations, Trust-based providers, Professional Senior Care Providers, and Home Healthcare Providers. I'll highlight strengths and weaknesses neutrally, but I'll also underscore why professional providers often strike a balance for many.

Each part includes thought-provoking questions to help you compare your situation, engaging illustrations to visualise options, and a key messages summary. Let's empower you to plan for a fulfilling second innings.

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